Burton Snowboards Layoffs and Pay Cuts

A few months back there were layoffs at my own job and thankfully it wasn’t me. My job is safe, but some still are not. Not even Burton is immune to the economy, especially since the worst at prime profit season. They are managing to cut only 5% of their North American workforce and also doling out pay cuts which definitely helps keep them at 5%. Jake and Donna Burton have both eliminated their salaries: way to go. This approach seems inline with how they run their company and I feel they will be fine.

What I really would like to know is how some other companies are faring. I’m a big supporter of Rome Snowboards, 686 Outerwear and Salomon Snowboards. I know Salomon is a huge company with many divisions, but I fear for the smaller companies. The start ups, the grassroots companies who are doing great things, but not at the pace Burton is. I would hate to see them go under.